The Podcast Review

what is a brand?  what does it mean for culture?  what does it mean for commerce? in the future, will everyone become a brand, a way of promoting themselves online?  scary questions, and ones that blogger and podcaster Anna Farmery explores.  Originally coming from a different expertise (finances), Anna brings an open and questing mind to the question of modern marketing.  The concept of creating memes and spreading oneself online – this all falls under the umbrella of BRANDING.

shows come out weekly, and clock in under half an hour.  When interviews go over-long, Anna splits the interview and posts them on consecutive weeks.  This is a very smart move, and prevents overload and disengagement on the part of the listener.

I was quite amazed by the wide range of topics covered in this podcast – all centered around Big Ideas.

the show has passed the 250 episode mark; one of the more longer running podcasts out there.  Still powered by that original spark of inspiration – one can feel the magic in almost every word.

great show.

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this is a fairly niche podcast – devoted to amusement parks and rollercoaster rides.   It is an outgrowth of the main site – CoasterBuzz.

the podcast has three hosts, who have exceptionally good chemistry.  The two guys and one chick keep the conversation flowing over the entire hour; with sprinklings of news, stories, and personal experience.

The discussion spills into observations of popular culture – as Disney, films, and marketing all play a key role in how amusement parks operate.

as I delve further into the podcast world, I find it a convenient prism on the wider world.  Anything that can be talked about (that is, everything) can be adapted to the podcast format, and thus captured and sent out into the world as an mp3 time capsule.  As a tool of analysis of current times, I find podcasts a clear window into the minds of others.  Enlightening sound.

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